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5 Steps to Create Effective Online Surveys

November 11, 2004

Published November, 2004, in Marketing News magazine, pg. 23-24 In the global economy of the 21st century, your organization’s very survival can hinge on its ability to gather timely and accurate feedback from key business stakeholders. Of these stakeholders, most companies […]

What You Don’t Know Can Hurt You [Part 1]

September 27, 2004

Published September 27, 2004, in CRM ViewPoints magazine Dissatisfied customers are silent company-killers. Dissatisfied customers are a slow, silent killer. They defect one by one, often without making a sound. What’s worse, they often bring other customers or potential customers along […]