Insider Blog
As a leading customer experience survey company, Infosurv is proud to announce the unveiling of its newest webpage: a comprehensive guide on customer surveys. DENVER, Colorado, May 23, 2023 – Infosurv, a leading professional research and survey company, is proud […]
Everyone seems to understand the high correlation between employee engagement and customer engagement, but most companies don’t do anything about linking their employee and customer measurement systems. Beth Benjamin, writing in Harvard Business Review, tells the story of Hulu, who […]
Consumers are flooded with survey requests from each purchase, each online transaction, and each customer service experience. Meanwhile, news about data breaches has raised concerns about data security and privacy. Combined, these two forces result in declining response rates to […]
When you imagine your Dream Team of employees, what comes to mind? With some slight variations, managers usually dream of a team of employees who basically manage themselves. Who are self-motivated to go above and beyond to meet the company’s […]
The movie Moneyball, starring Brad Pitt and Jonah Hill, documented how a small, struggling professional baseball team used analytics to compete against larger, better-funded teams. That seems to be happening in business as well. As businesses collect more and more […]
Big Data. Predictive modeling. Social Media analytics. If you read the marketing research news, you might think that we don’t do surveys anymore. However, while marketing researchers have many qualitative and quantitative methodologies available to them, surveys remain the main […]
Think about the last time you tried a new restaurant. It wasn’t that long ago that you heard about it from a friend or family member talking about, or through some other kind of marketing campaign. Now, however, you may […]
Like many things, it’s going to take a bit more cash to wow your True Love this Christmas. For 35 years, Pittsburgh-based PNC Bank has calculated and issued The PNC Christmas Price®, which calculates the total cost and changes in […]
Many research projects are driven by tactical needs: do they like my new product concept, or do they understand the messages in my new ad campaign? However, one of the most important and valuable benefits of customer research is simply […]